Anatomy of a “Sneaky” Promotion
Over 125 years ago, P.T. Barnum, the “King of Promotion” said in reply to a man complaining about his failed advertising attempt, “Advertising is like learning– a little is a dangerous thing.” He also said, “Without promotion, something terrible happens – nothing!” One of the most perplexing issues that has always dogged event promoters is…
2 Top “Set It And Forget It” Selling Systems Duke It Out For Your Dollars
“StealthSeminar vs. Evergreen Business System” If Ben Franklin were alive and running his publishing business today, I wonder what he would think of these two systems… They both attempt to make a recording seem like a live event, crunching through “techy” issues like what happens if somebody shows up late? Or leaves and then comes…
Automated Webinars: Right Tool for the Job?
Just as a master carpenter carefully selects the right tool to cut a mortise joint in to a fine mahogany chair he is crafting, so the master marketer carefully considers which tool to use at each point in a particular campaign. To get a fairly complex offer delivered in an entertaining and personal simulated “live…
This One Thing Can Help You Predict The Future
No, I don’t mean the crystal ball and glass bead curtains type of prediction… The key to getting on a reliable path to predictable profits in your business is consistent marketing and innovation. To illustrate, let’s presume you own a smart phone… So, how did that cool little gadget with all those apps you love –…
How To Neuter Your Competition
by Mike Connolly There are billionaires, and then there are visionary billionaires. You find them in virtually any industry. Among contemporaries: Spielberg, Branson, Bezos and the late Steve Jobs. Guys (and women) who are in business for more than just the money. Make no mistake, the money matters, but they build, create stuff and make…
5 Steps to Getting a Foothold in a Key Association
In April, 2013 I interviewed Robert Skrob former CPA (claims he keeps his license to keep his mother happy) CAE (Certified Association Executive) and president of the Information Marketing Association. I’ve been a member of the Information Marketing Association for several years and have benefited by affiliating with them. Robert seems to have a clear-headed…
Going All Out
Independence Day seems to have a great variety of meanings. For me, as a kid, it was a magical evening of fireworks with mom, dad and little brothers. As years passed, it became fun with friends, then special family time with my own kids. As entrepreneur, you might, as I do, see it as celebration…
Show, Don’t Tell
There’s an old joke in the speaking business that goes something like this: Q. “Do you have to be funny when you deliver a talk?” A. “Only if you want to get invited back.” There’s a similarly sardonic truth that applies to communications, whether for ad copy, speaking with clients or training a new vendor…
Balance
Last Tuesday, I celebrated my birthday. My chronological age may or may not be of interest to you, but perhaps more significantly, my biological age is twenty years younger, just 2/3 of my actual age. I’m grateful for, proud of that, work hard at it every day. A few days beforehand, I hiked up Bear…
3 Proven Formulas For Writing A Headline That Sells
Whether you write your own advertising and marketing copy or hire a professional copywriter, you need to be able to identify what is most likely to work and what isn’t. The caveat here is that nobody ever knows whether a particular piece will be successful until it’s tested by putting it in front of real…
