Two Killer Conversion Secrets
It’s the bottom of the ninth and you are still on the mound after a beautifully pitched game. Your team is up by one point. But, you have runners on second and third. There are two outs and the count is 3-2. What do you serve up? That’s the position we’re often in as marketers. …
What Makes a Great Offer Tick?
What does it take to get people to buy your stuff? Heck, I wish I knew. No, seriously – intuitively you can tell a great offer when you see it But what’s the secret of a “killer” offer? It’s not just the copy. A couple of weeks ago I rewrote an email newsletter ad that…
Freedom
Mmmm… Memorial Day Weekend… The smell of barbecue, birds singing, temperatures warming, time to unwind… Here in Boulder, the Bolder Boulder 10K foot race attracts over 50,000 runners from all over the world for a giant outdoor running party. A little after noon, the Blue Angels swoop low over Folsom Field where the race culminates.…
What Nature Hath Wrought
Mayhem may be funny on TV, but what the folks in Moore Oklahoma are now going through is no joke. You never know when your number may be called. I raised my family in wildfire country in the mountains just west of Boulder, lived through financial devastation in the real estate crash of 2007-2009, and…
6 Headline Formulas That Never Fail
Back to basics today… For us entrepreneurs, the key to more of the things we want in life – time with family, paid off mortgage, college tuition for the kids, vacations, new car – is more sales at a good margin. And the key to that is delivering more value to more of our best…
“Hey, you know how much money I make last year?”
What’s the one thing sales superstars have in common? When they get hit, they just keep on going. Barbara Corcoran, star of ABC reality show “Shark Tank”, who turned a $1,000 loan into a six billion dollar company told a story last week at the GKIC Superconference that really stuck with me. (Some of the…
THE #1 Thing that Zaps – or DRIVES – Sales
I wrote you a couple of weeks ago about my flight to Cleveland. Why, you may have wondered, would anybody leave the natural beauty and generally awesome weather of Boulder, Colorado to fly to chilly Cleveland in April? In my case, it was an opportunity to study with a really important mentor to me, Dan…
Banff Cab Driver Crushes Competition
[How you can do this in your market] Mike drove a cab. Taking business people and tourists from airport to hotel, he noticed they often asked the same questions about local places to eat, where to stay, what to do, etc. So he did something interesting. He put together and handed passengers a dining guide…
A Marketing Misfire
Flying from Denver to Cleveland last week, I got to see yet another shining example of corporate myopia. In this case, an utterly lame pitch by United Airlines. I’d booked United to Cleveland for a workshop with Dan Kennedy (In case you’re wondering why Cleveland of all places). As I shoehorned myself into the middle…
Ryan Deiss: 5 Conversion Hacks
Ryan Deiss knows a thing or two about hacks. As he himself says, “I find people who have good ideas and can create good content for a certain niche and make their products successful by marketing them online.” I saw him speak at Infusioncon 2013 and had a chance to talk with him afterwards. He…
