Create A Facebook Ad Campaign For $100 Or Less
If you want to create a Facebook ad campaign that brings people in at a very low cost, check this… Recently, a friend of mine here in Boulder invited me to speak at her meetup. To promote it, we shot a 3-minute video in front of the restaurant where the event was going to happen.…
Dark Side of the Cloud – And How to Avoid It
Not to alarm you, but in case you haven’t noticed, it’s not all beer and roses out on the cloud. As I was rudely reminded yesterday… Maybe you noticed if you got a weird message from me. If it looks suspicious, don’t click on or open anything in it. Just delete. My Gmail account was…
Anatomy of a “Sneaky” Promotion
Over 125 years ago, P.T. Barnum, the “King of Promotion” said in reply to a man complaining about his failed advertising attempt, “Advertising is like learning– a little is a dangerous thing.” He also said, “Without promotion, something terrible happens – nothing!” One of the most perplexing issues that has always dogged event promoters is…
2 Top “Set It And Forget It” Selling Systems Duke It Out For Your Dollars
“StealthSeminar vs. Evergreen Business System” If Ben Franklin were alive and running his publishing business today, I wonder what he would think of these two systems… They both attempt to make a recording seem like a live event, crunching through “techy” issues like what happens if somebody shows up late? Or leaves and then comes…
Automated Webinars: Right Tool for the Job?
Just as a master carpenter carefully selects the right tool to cut a mortise joint in to a fine mahogany chair he is crafting, so the master marketer carefully considers which tool to use at each point in a particular campaign. To get a fairly complex offer delivered in an entertaining and personal simulated “live…
How Fascinating Can You Be?
With Valentine’s Day once more a recent memory, let’s talk about love – and fascination. In terms of passion for work, you could say that Beethoven was one of the world’s greatest lovers. His great love of course was music. At a fairly young age he realized he was going deaf. Can you even begin…
Getting Past Media Overwhelm
When facebook launched its beta version of Graph Search last week, the media landscape rumbled yet again. Does that mean you should go after it? If you have a lifestyle business, maybe. Even if you don’t, hang on, this isn’t just about facebook… In Graph Search, somebody can look for “yoga classes in south Denver…
Long or Short Form Sales Letter – Which Works Better?
I get this question a lot. So just for grins, let’s take a look at a couple of masters and see how they’ve handled it. Abe Lincoln could say in a few short sentences what it would take others whole books to explain. At Gettysburg, he spoke only 266 words lasting less than five minutes.…
Collaborate and Conquer
I have a confession to make. I wasn’t ready for last week’s webinar. I mean really, talking about strategic planning, and he’s not ready for the presentation? Sheesh… No excuses. Just got to the weekend and realized, “Holy Crap – People are expecting great stuff in a couple of days and I’m nowhere near ready!”…
How to Have Your Own “End of the World Clearance Sale”
Ready for a little extra spending money for the holidays? Hey, the end of the world is fast approaching, and if that doesn’t get us, we’re about to go over a fiscal cliff… What better time for a clearance sale? Here’s a special treat for you – my gift to you for the holidays: A…
