Believe In Yourself
“The two most important days of your life are the day you were born and the day you figure out why.” ~ Mark Twain In a recent episode of the television show Shark Tank, a would be shark partner was under tough pressure from billionaire shark Mark Cuban. Cuban accused him of flitting from one…
Branded vs Unbranded: 6 Case Studies
I’m often asked, “Is it better to send plain text or ‘HTML’ emails?”. The answer is, there is no simple answer. If you look at the most successful internet marketers, very few use branded emails. They are using HTML, however it’s formatted to look like plain text. Why? Who knows? And who cares? The point…
How Fascinating Can You Be?
With Valentine’s Day once more a recent memory, let’s talk about love – and fascination. In terms of passion for work, you could say that Beethoven was one of the world’s greatest lovers. His great love of course was music. At a fairly young age he realized he was going deaf. Can you even begin…
Getting Past Media Overwhelm
When facebook launched its beta version of Graph Search last week, the media landscape rumbled yet again. Does that mean you should go after it? If you have a lifestyle business, maybe. Even if you don’t, hang on, this isn’t just about facebook… In Graph Search, somebody can look for “yoga classes in south Denver…
Long or Short Form Sales Letter – Which Works Better?
I get this question a lot. So just for grins, let’s take a look at a couple of masters and see how they’ve handled it. Abe Lincoln could say in a few short sentences what it would take others whole books to explain. At Gettysburg, he spoke only 266 words lasting less than five minutes.…
Perhaps THE Key to Success
In my sophomore year in college, I drove my VW bug from Colorado all the way back to Pennsylvania to be with family for Christmas. My black Labrador retriever “Bingo”, sat in the back seat all 1800 odd miles over icy roads and through blizzard conditions with me. When we finally arrived at my parents…
Collaborate and Conquer
I have a confession to make. I wasn’t ready for last week’s webinar. I mean really, talking about strategic planning, and he’s not ready for the presentation? Sheesh… No excuses. Just got to the weekend and realized, “Holy Crap – People are expecting great stuff in a couple of days and I’m nowhere near ready!”…
How to Have Your Own “End of the World Clearance Sale”
Ready for a little extra spending money for the holidays? Hey, the end of the world is fast approaching, and if that doesn’t get us, we’re about to go over a fiscal cliff… What better time for a clearance sale? Here’s a special treat for you – my gift to you for the holidays: A…
Your mission, should you choose to accept it…
With a scant 35 days left in 2012, Santa busily making all kinds of toys, Texas talking about seceding from the Union and Austin getting ready to secede from Texas, Larry Hagman has left us. Larry as you may recall, played the notorious J.R. Ewing, the “most beloved villain in television” in “Dallas”, one of…
End of the World – Coming Soon to a Planet Near You…
As you may have heard, the end of the world is scheduled for December 21. This could be the Godsend your were looking for. Let me explain… It is truly a “once in a lifetime” opportunity for unique promotions for your business. Here are some examples from my friend and fellow copywriter Mark Mehling, revealed…
