Omaha Steaks Marketing Campaign – These guys have conversion to sales down to a science
Envelope shown above delivers LOTS of stuff to whet your appetite for their product:
- Multiple size and shape enclosures
- Luscious, attractive pictures
- Special offer – reader feels like they are getting a deal
- Deadline
- Ease of ordering, mail, fax, phone or online according to prospect’s preferences
- “Typewriter” font sales letter gives it a “down home” personalized feel, in line with the brand
- Consistent style with variations throughout create a sense of ease and trust with the seller