A good friend of mine said there’s two reasons to do a thing: either to have fun or make money – or both!
Admittedly, providing value isn’t always all about fun and games every minute.
And that’s where it helps to believe in what you are doing, how you are helping your customers.
Being of service, constantly seeking ways to improve your value to your customers will sustain you through the rough, dull patches. Plus it helps you keep focus. All of which has the nice side benefit of adding to your bottom line.
