Grow Your Business With a Local SEO Company
If you run a local business, it’s best to work with a reputable SEO company. This helps you grow your customer base in a steady and sustainable way. A good local SEO company will help you to reach your ideal customers. They do this through local search, mobile search, basic SEO and social media.
If you’ve had some basic search engine optimizing done on your website, your SEO might not be up to scratch. Today, a local SEO company has many tools at their disposal. They don’t do keyword stuffing like SEOs of many years ago did.
If you want to grow your business online, then you need sustainable traffic. The best traffic comes from social media and organic search. Paid search can help, but when you stop paying, the traffic will stop coming.
How to Keep a Steady Flow of Traffic Coming to Your Website
One good starting point is to talk to a local SEO company. They’ll help you get an SEO audit done. A good company will offer you a free SEO audit. That way you can see where your website stands right now, and what SEO work needs done. Is your site’s structure good? Is your content up to scratch? How has the marketing that you’ve done so far impacted the site? Do you have links from high quality sources? Are you linking out in a useful way or a way that could be harming the site? Do pages load quickly enough to retain traffic? Is your theme mobile friendly? Perhaps most importantly, is your site malware free? Many sites that ‘vanish’ in the search engines are hidden because they have been hacked and are used as a vector for spreading malware.
These are all things that an SEO audit can uncover for you. Once you’ve had an audit, you can think about what steps you want to take to improve its search ranking. For instance you might change where your website is hosted so it loads faster. Or you might go with a new content management system. Going mobile friendly, or overhauling your site with fresh content can also help.
The Key to Success With Local Search
One of the key elements of local SEO is having a presence on mapping services. This, and having features such as click-to-call on your website will help it get ranked in search results. People who find your site on a mobile device tend have the greatest buying intent.
SEO is an ongoing practice. It may take a lot of effort to get to the top of the search results if you’re in a popular niche. But it will be worth the effort in the long run. There is a perception among consumers that vendors with sites at the top of the search results are the most reputable. That perception comes from the way that the search engines control user experience. That’s why you need to have a carefully crafted presence online to rank well.
Of course, you could do SEO yourself, but it’s time consuming. Not only that, you might not get the results you really want. These are just a few of the reasons it makes sense to pay an expert. It saves you a lot of money and time, and may bring you far more business over the coming months and years than you will spend on the SEO service. There are many parts of your business that you can benefit from outsourcing – and SEO is one of them.
Look for an SEO company that has a proven track record. Ask for detailed reports and analytics. After all, you’ll want to see what work they are doing, and understand the long term impact of the SEO service you’re paying for.
