I read an astonishing article several weeks back in Entrepreneur magazine. I don’t know if it was just plain stupidity or ignorance, but somehow the editor let pass an article in which the author was pontificating on how to hire a copywriter. Incredibly, he said the best copywriters are art historians. Excuse me…
We all, myself included, have a tendency to forget something vitally important in business:
No money is made until somebody sells something to somebody else.
Doesn’t matter how pretty your website is, if it don’t sell, you won’t be around long…
When was the last time you got on the phone and talked with the people who might buy from you, if only you will lead them to see the value in your product or service?
This past week I got on the phone and did just that. And guess what?
They didn’t care. Too busy, don’t need it, not interested, got plenty already…
Until I started talking their language, at their tempo, addressing their pain.
Scripted, every single word and inflection purposeful and on target. World of difference…
If you ever want to know the core language of your business, talk with your top sales pros.
Better yet, if you haven’t done it for a while, get out there and try it yourself.
The best copy, your ultimate sales message comes out when you’re at the top of your game in one-on-one, belly to belly, toe to toe selling.
Now that’s a money-making message.
Keep Rockin’
