Ryan Deiss: 5 Conversion Hacks

Ryan Deiss knows a thing or two about hacks.

As he himself says, “I find people who have good ideas and can create good content for a certain niche and make their products successful by marketing them online.”

I saw him speak at Infusioncon 2013 and had a chance to talk with him afterwards. 

2013-03-27 16.52.54He delighted the audience with his bag of “Conversion Hacks”.

Here are few I thought you might like, in no particular order:

2. Paid support? Why not get paid for customer support? He says, “Your affiliates are your best support team.” Just put a chat support box on your order form and send inquiries to your affiliates.

4. Clickable Order Forms – People click on the weirdest stuff. Why not give them what they want? Clicking on a guarantee seal yields an “Order with confidence, etc….” popup, for instance.

1. Mobile Rocks – 36% of all emails are read on a mobile device. If you’re going to have an opt in or order form, wouldn’t it make sense to make sure it’s mobile friendly? You can get a mobile redirect that sends mobile traffic to a mobile friendly page.

5. An opinion and five bucks just about buys a cappuccino at Starbucks. The only genius is in your market. Does pretty sell, do you need gorgeous design? Ryan and his team tested about a half dozen landing pages. What did they find? Best results came from a buxom babe and a plain jane stupid simple page design. His conclusion? “Boobs or basic wins.”

3. Instead of tempting people to lodge a spam complaint with your ESP, give them a choice up front with two links that look like this:

Report Spam | Unsubscribe

He said, “The Report Spam goes to us, we just unsubscribe them.”

So there are a few hacks you can try with your online marketing. May you find a profitable place for them in your marketing.

(Did you like the numbering system? Just seeing if you’re awake…)

Now go have fun and make some serious moolah.


P.S. My good friend, Robert Skrob, President of the Information Marketing Association, not to mention very smart marketer himself as well as coach to info-marketers will be joining me for a special exclusive interview on April 24 at 12 Noon Eastern.

We’ll be talking about his new book, “Your Association Marketing Shortcut”. The power of this marketing method may surprise you. A business owner I know recently netted something like 20 grand from a single association contact.

You don’t want to miss this interview. Save the date and I’ll send you details as we get closer.