Revealing your age, you may remember the TV program “To Tell the Truth”… The “crescendo” of the program was when the real person on the panel of three, including two impostors, would stand up “To Tell the Truth”…
So when is comes to creating and evaluating ad copy, what works best? Answer: Test, Test, Test!
A/B Split Test that is. Opinion is worth nothing compared to measurement of actual results.
For a good article if you are new to the topic or wanting to brush up on your technique, Click Here.
