From Traffic to Sales – A Case Study

Omaha Steaks Marketing Campaign – These guys have conversion to sales down to a science

Envelope shown above delivers LOTS of stuff to whet your appetite for their product:

  • Multiple size and shape enclosures
  • Luscious, attractive pictures
  • Special offer – reader feels like they are getting a deal
  • Deadline
  • Ease of ordering, mail, fax, phone or online according to prospect’s preferences
  • “Typewriter” font sales letter gives it a “down home” personalized feel, in line with the brand
  • Consistent style with variations throughout create a sense of ease and trust with the seller