Marketing 101 and Your Annual Calendar

As we pull into the last month of the year, thoughts of how we want the next year to look like appear in the press and in our planning.

In that light, I’d like to share with you 3 basic profit-boosting tactics to use in all your marketing throughout 2012:

1. Appeal to your best prospect list – people who have bought from you in the past.

As you go through the next two tactics, ask what would especially appeal to your present customers?

2. Create a special offer with a holiday deadline to increase conversions.

When people delay, you’ve lost the sale. Fortunately, we’ve got a whole year of holidays ahead: New Year’s, Valentine’s Day, St. Patrick’s, April Fool’s, etc., etc. Every holiday provides a perfect reason to take action before your deadline passes.

3. Give your offer a strong headline tightly targeted to your list to drive up response to your ads.

Make your headline bold, compelling and believable. Make sure it passes this test: If you placed just the headline and phone number in a print ad, would your phone ring off the hook?

When you drill down to a clearly defined niche or set of set of niches in your market, they’ll feel like you’re speaking directly to them, and that increases response. What phrases do they use? Beliefs do they hold? What’s their pain and frustration that your offer can address?


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“Timid salesmen have skinny kids.” – Zig Ziglar