“There’s Gold In That Junk Mail!”


If I handed you a stack of hundred dollar bills, would you just chuck it in the trash?

If you’re not looking through your junk mail for tips and clues on how to better promote yourself or your business, you’re literally throwing money away.  Remember the guys who invest in direct mail have a lot at stake when they send you a letter.  That doesn’t mean they all know what they’re doing, but see if you can guess who’s getting a return on their investment on that letter in your mail box.  And steal their secrets for all your advertising and marketing.  You don’t have to be original; they don’t put extra money at your bank for originality.  You just want results, and right there in your mail box you have a living example of how somebody’s getting cash back in their mailbox.