Your Most Important Asset

Value is relative. (Geez!  Facebook buying two year old Instagram for a Billion dollars – go figure!)

When you’re in the comfort of your own home, how much value do you place in an ordinary glass of water?

Pour fifteen ounces into a canteen and hike ten miles across burning sands under a scorching sun. Now that water takes on some real value, eh? Wouldn’t you check to make sure the canteen is water-tight before leaving home?

And yet, sometimes we neglect to take care of our most precious asset – the relationship we have with our current customers. Especially the people on our “A-List”.

As great as all the whiz-bang marketing technology is that we have at our fingertips, what our business success often comes down to is how to build and protect the precious relationships we have with new and existing customers.

After all, how much does it cost to acquire a new customer?

Of all the things I could share with you about Infusioncon last week, perhaps the most valuable is that the “Perfect Customer Lifecycle” distills the essence of our customer relationship building efforts.

As reminder, or in case you weren’t aware, here are the seven steps:

  1. Attract Traffic
  2. Capture Leads
  3. Nurture Prospects
  4. Convert Sales
  5. Deliver and Satisfy
  6. Upsell Customers
  7. Earn Referrals

And as we can see it’s like the “Circle of Life”, with the last step leading back to the first, in a virtuous cycle.

And if we’re not 100% satisfied with current results, maybe it would help to ask, “Where are the leaks?”

Not sayin’ they’re easy to fix, just sayin’…

Love to hear your thoughts – keep me posted!

Best of success,
– Mike

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You have to learn the rules of the game…
And then you have to play better than anyone else.
~ Albert Einstein