2 Top “Set It And Forget It” Selling Systems Duke It Out For Your Dollars
“StealthSeminar vs. Evergreen Business System” If Ben Franklin were alive and running his publishing business today, I wonder what he would think of these two systems… They both attempt to make a recording seem like a live event, crunching through “techy” issues like what happens if somebody shows up late? Or leaves and then comes…
Automated Webinars: Right Tool for the Job?
Just as a master carpenter carefully selects the right tool to cut a mortise joint in to a fine mahogany chair he is crafting, so the master marketer carefully considers which tool to use at each point in a particular campaign. To get a fairly complex offer delivered in an entertaining and personal simulated “live…
The Big Problem with Closing a Sale… And How to Profit from it
Guys: You’re on the dating scene, you see a girl you like… When do you go for the first kiss? “Hi, I’m Bob! How about a big juicy kiss?” Uh, no, I don’t think so… Listen – it takes time to develop a relationship. And in romance – just as in business, as we’ll get…
The Lost Art Of Customer Creation
It was a gorgeous spring day, birds singing, cobalt blue skies, gentle breeze, the whole nine yards… Tom and I were standing in front of his facility in a heavy industrial district in Denver. We’d just returned from the greasy spoon Mexican restaurant around the corner where I’d bought him lunch – and he turned…
Your mission, should you choose to accept it…
With a scant 35 days left in 2012, Santa busily making all kinds of toys, Texas talking about seceding from the Union and Austin getting ready to secede from Texas, Larry Hagman has left us. Larry as you may recall, played the notorious J.R. Ewing, the “most beloved villain in television” in “Dallas”, one of…
Try Something Old For A Change
Well it appears that real people using the web are finally getting a stronger say than webmasters tricking search engines into sending visitors their way. A little over two weeks ago, on October 16, Google posted this article on the Webmaster Central Blog: “A new tool to disavow links” The article tells webmasters how they…
Obama Winning on the Web
Political campaigns bring out some of the best – and worst – marketing in the world, wouldn’t you agree? Fortunately, here in the U.S. we’ve got front row seats to what might be called “The Greatest Show on Earth”, (for marketing case studies) our current presidential election campaigns. Unfortunately for the Romney campaign, Obama’s team…
Infusionsoft Fall Release Rocks!
Just got the official ICC “sneak peak” under the new Infusionsoft hood… Whoa! Can’t reveal details, but here are a few new “bennies” to look forward to: Much easier to tag “on the fly” Fulfillment just became massively easier Selling products online now looks better, starts easier and gains design flexibility Just a few of…
