Branded vs Unbranded: 6 Case Studies
I’m often asked, “Is it better to send plain text or ‘HTML’ emails?”. The answer is, there is no simple answer. If you look at the most successful internet marketers, very few use branded emails. They are using HTML, however it’s formatted to look like plain text. Why? Who knows? And who cares? The point…
3 + 1 Formula Boosts Conversions
This is a “from the trenches” report on a phenomenon that occurred last week in the internet marketing world. And a tip you can start using in all your sales copy starting today. John Benson, father of the Video Sales Letter, responsible for over $10 Billion in sales over the past few years, released – I…
The Big Problem with Closing a Sale… And How to Profit from it
Guys: You’re on the dating scene, you see a girl you like… When do you go for the first kiss? “Hi, I’m Bob! How about a big juicy kiss?” Uh, no, I don’t think so… Listen – it takes time to develop a relationship. And in romance – just as in business, as we’ll get…
The Lost Art Of Customer Creation
It was a gorgeous spring day, birds singing, cobalt blue skies, gentle breeze, the whole nine yards… Tom and I were standing in front of his facility in a heavy industrial district in Denver. We’d just returned from the greasy spoon Mexican restaurant around the corner where I’d bought him lunch – and he turned…
Getting Past Media Overwhelm
When facebook launched its beta version of Graph Search last week, the media landscape rumbled yet again. Does that mean you should go after it? If you have a lifestyle business, maybe. Even if you don’t, hang on, this isn’t just about facebook… In Graph Search, somebody can look for “yoga classes in south Denver…
Long or Short Form Sales Letter – Which Works Better?
I get this question a lot. So just for grins, let’s take a look at a couple of masters and see how they’ve handled it. Abe Lincoln could say in a few short sentences what it would take others whole books to explain. At Gettysburg, he spoke only 266 words lasting less than five minutes.…
How to Have Your Own “End of the World Clearance Sale”
Ready for a little extra spending money for the holidays? Hey, the end of the world is fast approaching, and if that doesn’t get us, we’re about to go over a fiscal cliff… What better time for a clearance sale? Here’s a special treat for you – my gift to you for the holidays: A…
Your mission, should you choose to accept it…
With a scant 35 days left in 2012, Santa busily making all kinds of toys, Texas talking about seceding from the Union and Austin getting ready to secede from Texas, Larry Hagman has left us. Larry as you may recall, played the notorious J.R. Ewing, the “most beloved villain in television” in “Dallas”, one of…
How to Double Your Daily Output
After long hours of study, last week I finally submitted my test and application for status as an official “Dan Kennedy Certified Copywriter for Info-Marketers”. At the same time, I also got slammed with new client work and have been scrambling to keep up with it all, while getting ready for nine days on the…
Try Something Old For A Change
Well it appears that real people using the web are finally getting a stronger say than webmasters tricking search engines into sending visitors their way. A little over two weeks ago, on October 16, Google posted this article on the Webmaster Central Blog: “A new tool to disavow links” The article tells webmasters how they…
