Where SEO meets Social
There’s a convergence happening on the ‘net that you need to understand. Search Engine Optimization (SEO) has been and remains the best strategy for long term traffic to your web site. That’s in contrast to Pay-Per-Click (PPC), which tends to get you a quicker hit, but requires ongoing reinvestment. However, it’s important to realize that…
Online Reviews: Help, or Hindrance?
Have you got a love/hate relationship with social media? Don’t know which to fear more – missing out on a potential marketing channel, or wasting unproductive time there? Major corporate players – and possibly your competition – are ramping up their investment in social media. Does that mean you should? Here’s the first question to…
Obama Winning on the Web
Political campaigns bring out some of the best – and worst – marketing in the world, wouldn’t you agree? Fortunately, here in the U.S. we’ve got front row seats to what might be called “The Greatest Show on Earth”, (for marketing case studies) our current presidential election campaigns. Unfortunately for the Romney campaign, Obama’s team…
Infusionsoft Fall Release Rocks!
Just got the official ICC “sneak peak” under the new Infusionsoft hood… Whoa! Can’t reveal details, but here are a few new “bennies” to look forward to: Much easier to tag “on the fly” Fulfillment just became massively easier Selling products online now looks better, starts easier and gains design flexibility Just a few of…
Leveraging Business Relationships
Picture this… It’s Monday morning and the new product line that you’ve invested countless hours and not a few dollars into launches in three days. Then, the contractor you hired to cut and stick labels to bottles and jars of your new product (in this real life example, a skin care line), who’s been dragging…
Entrepreneurial Mastery
It takes about 10,000 hours to achieve mastery in a particular field, according to Malcom Gladwell, author of The Tipping Point. Monty Hall, host of 70’s hit TV show “Let’s Make a Deal” said, “Actually, I’m an overnight success, but it took twenty years.” Several years back when I was teaching music at the University…
3 Keys to Content Marketing Success [How to Write Your Own Paycheck with Content Marketing]
“Somebody said to me, ‘But the Beatles were anti-materialistic.’ That’s a huge myth. John and I literally used to sit down and say, ‘Now, let’s write a swimming pool.’” (Paul McCartney) Of course, they wrote and played stunningly brilliant music. But what’s instructive is, how could they have done it without their fan base? Without…
Marketing Content for Small Business; A Sure-Fire Method for Building Client-Getting SEO
Hemingway said, “Writing is easy. You just sit down at the typewriter and start bleeding.” Ever sat there staring at a computer screen or blank piece of paper wondering what to say while time is a wastin’? Tick, tick, tick… One of the toughest things about being a perfectionist in business is you’ve normally got…
One of the Best Marketing Ideas for Small Business…
Remember the original name of the George Foreman Grill? (Not a trick question…) I don’t know if you realize what a runaway hit this product was, but called the “George Foreman Lean Mean Fat-Reducing Grilling Machine” it was netting George $4.5 million a month during its heyday. He made $139M when Salton finally bought him…
3 Timeless Business Success Principles
So this group of tribal African kids all listen as they are given the instructions to a game. “I will place this basket full of fresh fruits over there under that tree. Then, we will have a race. The first to reach the basket will be the winner of all the fruits.” The man who…
