Sharpening the Axe
Abraham Lincoln said, “Give me six hours to fell a tree and I’ll take four to sharpen the axe” During his presentation on marketing at our local GKIC gathering in Westminster, Colorado last week, Mike Searls, winner of the 2010-2010 GKIC Marketer of the Year Award was asked by someone in the audience what marketing…
Wondering About “Protect IP (PIP)”?
Watch this video – then, if you care about the internet – take action! Tack Action – CLICK HERE NOW! Copyright infringement is a valid concern, but as Thomas Jefferson said, “A government big enough to give you everything you want is strong enough to take everything you have.” Tack Action – CLICK HERE NOW!
Your Core Message
Let’s agree that YOU have a great, unique message to convey to your customers, prospects and to the world. (You do – trust me.) So, what is this message? Here’s a 7 point checklist to develop and articulate the core message that you deliver throughout your marketing. You may find it challenging at first, but…
Pattern Interrupt Marketing
“Hunh?!?” Let’s call it the “Hunh?!” effect. Call it whatever you like, introducing a “pattern interrupt” in your marketing can grab attention like a two-headed tiger in a china shop. See, here’s the thing about selling… First, you need to get your prospect’s attention. Only then can you deliver your message with any real hope…
Where’s Your Pony?
Is it coincidence that the turn of year occurs right after a joyous holiday celebration, yet at the beginning of winter, the darkest, coldest, most crawl-under-the-blankets time of year? Our traditional string of holidays starts with Halloween, a time of letting the ghosts out to remind us of their presence. There is of course thanks…
10 Guidelines for Goal-Setting
In case you haven’t finished setting goals for the new year, here’s a set of guidelines to make your time most effective. Use any or all of them when you set and periodically refresh your goals: 1. Keep a picture book – Your subliminal mind is your greatest ally. It recognizes and takes action on…
3 Points of Leverage
One of the best gifts I received this year came from Dan Kennedy. (Perhaps you’ve heard of him? If not check out www.freegiftfrom.com/connolly) Would you like to know what he gave me? It was this: He pointed out in the December No B.S. Newsletter that we all have the gift of opportunity. I’m grateful to…
Sales and Marketing Automation
Dream Big – Reach your goals with this FREE Small Business Marketing Guide Sales and marketing automation is the secret ingredient for modern independent business survival, sustainability and growth. Did you know that the majority of small to medium-size business owners let as much as 90% of their company’s sales slip through their fingers? It’s…
Not Just Good Karma…
December 23, 2011 Boulder, Colorado Last week I was fortunate enough to attend a timely workshop that brought to mind an overlooked opportunity, a missing piece in all my marketing. You may or may not “resonate” with what I’m about to share with you, but if you do, I suspect you are fortunate indeed. Simply…
My Top 10 Marketing Books for 2012
I remember this clearly – It’s a warm summer morning, birds are singing, school’s out and I’m all of seven years old, or darn close if that wasn’t the exact age… Sitting next to me on the front porch is a stack of books about two feet high that I gathered up from the shelves…
