Marketing is…
I was listening to Jay Abraham yesterday and he said something that really struck me as the most concise and accurate and interesting definition of what marketing is that I’ve ever heard. I think what I especially liked about it was how it captures the spirit of how we as entrepreneurs relate to our businesses.…
How to Maintain Focus
A good friend of mine said there’s two reasons to do a thing: either to have fun or make money – or both! Admittedly, providing value isn’t always all about fun and games every minute. And that’s where it helps to believe in what you are doing, how you are helping your customers. Being of…
Winning Time and Again
When Aaron Rodgers walked out onto the field at Cowboys Stadium in Arlington, Texas yesterday, he had already won. The movie in his mind just played out on the field. Simple. But what goes into a rock-solid performance like that? And, more to the point, how do top marketers in your industry score consistently, day…
You Don’t Catch Fish with Broccoli
How to attract the clients and customers you want
Beyond Goal Setting
I expect that by now you have set your goals for 2011 and are “off to the races”. But what I have to share with you goes way beyond ordinary goal setting. In their book The Blond Knight of Germany, authors Toliver and Constable describe how the top gun World War II fighter pilot ace…
The Million Dollar Bicycle
Zig Ziglar, world renowned sales trainer was faced with a dilemma early in his career. He wanted a bicycle for his son but the one he’d found at the bicycle shop was too expensive, at $64.95, which back in 1952 was a lot of money for Zig. So off he went to the discount store…
On Gratitude
I just read an inspiring blog post on the “Discipline of Gratitude” (yeah, sounds a little weird, but check it out anyway) by my buddy, Jeff Walker. To read it, see The Discipline of Gratitude. Jeff’s got a pretty cool blog too, I think. Don’t be surprised if you see this one start to look…
Five Ways to Pick Your Niche
When we have a problem we’re intensely interested in solving, we want to speak with an expert – someone who really understands the problem and has the right solution. The more you specialize, the more valuable you become. So, here are five tips for identifying your particular niche, or “sweet spot” that only you can…
Info-Summit Insights
Just a few “aha’s” from the Info-Summit… 1. You can’t assume your customers share your view of the “open architecture” of human potential. – Kennedy 2. Successful entrepreneurs are implementers and they do a LOT of different things, yet finish enough of them to attain results. – Glazer 3. Most folks fail in life for…
Will the Real Winner Please Stand Up?
Revealing your age, you may remember the TV program “To Tell the Truth”… The “crescendo” of the program was when the real person on the panel of three, including two impostors, would stand up “To Tell the Truth”… So when is comes to creating and evaluating ad copy, what works best? Answer: Test, Test, Test!…
