The Big Problem with Closing a Sale… And How to Profit from it
Guys: You’re on the dating scene, you see a girl you like… When do you go for the first kiss? “Hi, I’m Bob! How about a big juicy kiss?” Uh, no, I don’t think so… Listen – it takes time to develop a relationship. And in romance – just as in business, as we’ll get…
The Lost Art Of Customer Creation
It was a gorgeous spring day, birds singing, cobalt blue skies, gentle breeze, the whole nine yards… Tom and I were standing in front of his facility in a heavy industrial district in Denver. We’d just returned from the greasy spoon Mexican restaurant around the corner where I’d bought him lunch – and he turned…
[Episode 3] One Simple Routine, 56% More Sales
There I was, down at the pub talking with this guy, Sean O’Malley. He told me he was sick and tired of all the Irish stereotyping. So he got drunk and punched somebody in the face… (Just kidding of course…)Happy St. Patrick’s Month. :o) May the Luck be with you. Brian Tracy created a whole…
How To Generate More Leads
If a genie popped out of an old dusty bottle and gave you three wishes for your business, what would you ask for? How about an endless supply of people presold on doing business with you? Think of what that might do for cash flow – not to mention how much fun it would be…
How Fascinating Can You Be?
With Valentine’s Day once more a recent memory, let’s talk about love – and fascination. In terms of passion for work, you could say that Beethoven was one of the world’s greatest lovers. His great love of course was music. At a fairly young age he realized he was going deaf. Can you even begin…
Tripping Over Diamonds?
Yes, I know February is “Love Month”, but I feel compelled to give you an important “tough love” message about your business. Here goes… Inside the vast Opryland Hotel in Nashville (600,000 square feet just for meeting space) you can hop on a boat and take a ride around the center atrium. From the boat…
What Do You And Beyonce Have In Common?
When the all the hoopla dies down, only one Superbowl team walks away with the Vince Lombardi trophy. And the other walks away in defeat… Same for the entertainers at half time. Careers are won and lost. The Black-Eyed Peas performance in 2011 was panned by critics and fans. Madonna said playing the Superbowl was…
Getting Past Media Overwhelm
When facebook launched its beta version of Graph Search last week, the media landscape rumbled yet again. Does that mean you should go after it? If you have a lifestyle business, maybe. Even if you don’t, hang on, this isn’t just about facebook… In Graph Search, somebody can look for “yoga classes in south Denver…
Long or Short Form Sales Letter – Which Works Better?
I get this question a lot. So just for grins, let’s take a look at a couple of masters and see how they’ve handled it. Abe Lincoln could say in a few short sentences what it would take others whole books to explain. At Gettysburg, he spoke only 266 words lasting less than five minutes.…
How to Predict 2013
If I have one core message for you it’s this: The best way to predict the future is to create it. How many millions of dollars will change hands in bets placed on the Super Bowl this year? In football we set a goal line and starting point. We measure the distance in between them,…
