The Courage To Fail
Wham! A jolt wakes up from your sleep in the back seat and out the windshield you see this deer flying about forty feet before it hits the blacktop in a crumpled heap, DOA. All of a sudden all you and your fellow passengers have is a smashed up car that won’t budge and no…
I probably shouldn’t tell you this…
Not to drop names, but recently I had lunch with Bob Bly. You might have never heard of him, but he is one of THE top freelance B2B and direct response copywriters out there. He’s written results-getting copy for successful campaigns in virtually any industry you can imagine. He works hard but has a very…
Is it a Slogan… or U.S.P.?
At a recent GKIC Chapter meeting in Denver, a question that got a lot of attention was “What’s the difference between a USP and a “by line”, or slogan?” It comes up a lot, and I know I’ve struggled with it myself, but let me see if I can sort it out for you. Once…
Converting Web Traffic to Sales
If you had a nickel for every email, web page, blog post, and Adwords ad about “getting traffic”, you’d be wealthy beyond belief… In fact, there’s so much talk about traffic and lead generation, you’d think a business could thrive on buzz alone (Works for Madonna, right?) but it’s sort of like a dog chasing…
Simple SEO – A 3 Step Guide
SEO boils down to three basic concepts – just do these and you’re off to a solid start: #1 : Great, content? Gee, what a concept… This one’s so simple, too many site owners miss it completely: Just write well. Yes, use your keywords in the beginning and end of your content, but expand on…
From Traffic to Sales – A Case Study
Omaha Steaks Marketing Campaign – These guys have conversion to sales down to a science Envelope shown above delivers LOTS of stuff to whet your appetite for their product: Multiple size and shape enclosures Luscious, attractive pictures Special offer – reader feels like they are getting a deal Deadline Ease of ordering, mail, fax, phone…
The 3 Rules for Customer Engagement
Hey, I gotta tell you about Jermaine… Now as you know, I am always on the lookout for cool marketing strategies. Well Jermaine Griggs started his web site HearAndPlayMusic.com in his bedroom as a kid at his grandma’s house in the inner city of L.A. By the time he was 17 he was making six…
Failsafe Referral System
On May 29, 1953 Edmund Hillary and Tenzing Norgay became the first human beings to reach the summit of Mount Everest – and live to tell about it. (In 1924 George Leigh Mallory launched a final summit assault and was never seen alive again. Whether he reached the summit remains a mystery.) What marked the…
BIG Marketing Mistake… And 4 Keys to Greater Profits…
So this super intelligent entrepreneur from outer space lands on Planet Earth and (naturally) reads the minds of small business owners here on the planet. From what they’re all thinking, she concludes the biggest hurtle to building a successful business on Planet Earth is getting new customers. But then (being super-smart) she takes a second…
THE #1 Marketing Mistake to Avoid
Did you know you may be eligible for a free comic book? If not, be sure to mark the first Saturday in May on your calendar as “Free Comic Book Day”, at your local participating comic book store. Why do I mention this? Here’s why: With so many businesses offering “free”, you might be wondering…
