SOME Marketers Are Liars…
OK, so who’s lying? Only the marketers who are getting it right. Let me explain. Effective marketing is about authentic story telling that engenders trust in a suspicious world. Marketers who get this tell us consumers the lies we really want to hear. As Seth Godin says, “We really believe that wine tastes better in…
Steve Jobs on Resilience
Steve Jobs life inspired me from the start, inspires me now and always will . There are so many points of light shining from his star in my universe… here’s one, on the essence of resilience and making a comeback: In his famous commencement talk, “Stay Hungry, Stay Foolish”, he said, “I didn’t see it…
Why Givers Gain
There’s a saying that “Giver’s Gain” and it really struck home for me several times last week… “Tune in” and you’ll notice it in a variety of situations and on different levels. In an obvious example, Russell Brunson put up a video on his blog showing David Frey leading 65 kids kids in Kenya, cheering…
How Money is Made…
I read an astonishing article several weeks back in Entrepreneur magazine. I don’t know if it was just plain stupidity or ignorance, but somehow the editor let pass an article in which the author was pontificating on how to hire a copywriter. Incredibly, he said the best copywriters are art historians. Excuse me… We all,…
Zero Budget List Building
A free list of your target clients may be as close as you local public library. Or even you own home computer. Check with your local librarian to see if they have RefUSA. Chances are they do and you can access it from your own computer. Here’s a quick how-to on downloading one of these…
Lady Gaga’s Formula
Can you make money with “social marketing”? I just returned from a mastermind meeting with an armload of facebook marketing strategies – powerful, fun stuff. One of my mastermind partners is getting about a 3 to 1 return on a facebook ad, not counting some relatively minor fees paid to a programmer to set things…
Hitting the “Sweet Spot”
If you’ve ever played tennis, raquetball or (Gosh, aren’t YOU ivy league!) squash, you know that feeling when you hit the ball right in the “sweet spot” of the racquet? It’s that delicious, little nexus where the ball powers like a rocket off your racquet with very little effort on your part. Well I contend…
Copywriting Tips from “The Glazer-Kennedy No BS Copywriter”
Robert Phillips reveals what he’s reading to sharpen his copywriting skills.
How to Find a Profitable Niche using Google Adwords
Selling hot dogs (unless they’re made with tofu) to vegetarians is a drag. Selling hamburgers to a starving crowd of carnivores is a lot more fun, and profitable. And we all know, “there’s riches in niches”, right? So how do you figure out ahead of time if there’s a starving crowd in a particular niche…
What’s bugging YOUR clients?
In doing a “post-mortem” for a client on a recent campaign, we found that although through affiliates we reached a lot of people, that all of his buyers were from his existing list. It drives home the importance of developing not just a list, but relationship with that list. When people make a personal connection…
