Why You Need Offline Lead Generation
If there’s one thing that there never seems to be enough it’s traffic. I mean the good kind – that visits your landing page, calls your 24 hour toll free recorded message, stops by your shop… Coincidentally, this year’s “Tax Freedom Day”* and last day to file your 1040 and current quarterly and payroll taxes…
Your Most Important Asset
Value is relative. (Geez! Facebook buying two year old Instagram for a Billion dollars – go figure!) When you’re in the comfort of your own home, how much value do you place in an ordinary glass of water? Pour fifteen ounces into a canteen and hike ten miles across burning sands under a scorching sun.…
3 Steps to Lasting Renewal for Your Business
As we contemplate renewal, with the coming of spring, here are three strategies you can apply to your business to build lasting value for all seasons: 1. Adopt a “Built-To-Last” philosophy and apply it in all hiring, firing, growth and expansion activities. During my visit to Infusionsoft recently, I could see the company’s values, mission,…
The Ugly Truth Behind Disney’s Success
The “ugly truth” behind the success of The Walt Disney Company is that they work damn hard to deliver one outstanding customer experience after another. It’s what sets them apart, and they are constantly striving to reach the next level. Okay, so why does that matter to you? In today’s world, no matter how good…
6 Steps To Freedom
Note: If you are completely satisfied with your life and business, please read no further. With the end of the first quarter here in a week, I asked myself, how I was coming along on goals I’d set at the start of the year. In a nutshell, while the copywriting/consulting business continues to grow exponentially,…
Point A to Point B (The Sale)
Ever wish you had a magic wand, or maybe a remote control that would let you make people buy your stuff? What I’m about to share with you may be about as close as it gets to doing exactly that… The secret to getting people to take action is to take them from Point A…
The Secret To Getting Referrals
Guest Post by Dan. S. Kennedy There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be. …
The Power Of Clear Intention
In one of my personal all time favorite movies, “Apollo 13”, Tom Hanks holds his thumb up at arm’s length and uses it like a bead on a rifle to focus on his target destination, the Moon. Later in the movie, as the crew of Apollo 13, in their hobbled spacecraft, and in the depths…
The Power of You
The power of being yourself – how soon we forget… “Bright Shiny Object” (BSO) Syndrome is a big challenge for entrepreneurs, especially when it comes to marketing your business. It gets worse every day with the mushrooming information explosion and plethora of products purported to get you where you want to go as fast as…
“How Can I Make You Smile Today?”
I’ll admit it bugs me when I’m on the phone with a customer service rep and get the feeling that he’s more focused on finishing up with me and moving on to the next call than on doing everything he can to help solve the issue. Last week I was having trouble booking a flight…
