Zero Budget List Building
A free list of your target clients may be as close as you local public library. Or even you own home computer. Check with your local librarian to see if they have RefUSA. Chances are they do and you can access it from your own computer. Here’s a quick how-to on downloading one of these…
Lady Gaga’s Formula
Can you make money with “social marketing”? I just returned from a mastermind meeting with an armload of facebook marketing strategies – powerful, fun stuff. One of my mastermind partners is getting about a 3 to 1 return on a facebook ad, not counting some relatively minor fees paid to a programmer to set things…
Hitting the “Sweet Spot”
If you’ve ever played tennis, raquetball or (Gosh, aren’t YOU ivy league!) squash, you know that feeling when you hit the ball right in the “sweet spot” of the racquet? It’s that delicious, little nexus where the ball powers like a rocket off your racquet with very little effort on your part. Well I contend…
Copywriting Tips from “The Glazer-Kennedy No BS Copywriter”
Robert Phillips reveals what he’s reading to sharpen his copywriting skills.
How to Find a Profitable Niche using Google Adwords
Selling hot dogs (unless they’re made with tofu) to vegetarians is a drag. Selling hamburgers to a starving crowd of carnivores is a lot more fun, and profitable. And we all know, “there’s riches in niches”, right? So how do you figure out ahead of time if there’s a starving crowd in a particular niche…
What’s bugging YOUR clients?
In doing a “post-mortem” for a client on a recent campaign, we found that although through affiliates we reached a lot of people, that all of his buyers were from his existing list. It drives home the importance of developing not just a list, but relationship with that list. When people make a personal connection…
3 Killer Presentations
I have 3 things to share with you this week. First, if you haven’t been to www.TheGaryHalbertLetter.com yet – go there. Best damn site in the world, as Gary said it was. And his sons Bond and Kevin are very much keeping it alive in his spirit. Here, thanks to Kevin and Bond, Fran Tarkenton…
5 Rules for Email Marketing Success…
I love watching what super-marketers like Jeff Walker are doing. Jeff’s success with email proves me completely wrong on something I said last week. Yes, email marketing is losing effectiveness, but in the hands of a master like Jeff, the results can be stupendous. And this doesn’t have to complicated. There are just five principles…
Simulated Reality…
While internet and email are losing their effectiveness as marketing tools, video continues to captivate. And as anyone who’s spoken publicly at a live event, online or off, can tell you, speaking is one of the most powerful ways to attract “converts” to your business and way of thinking. When you combine the power of…
3 Biz Boosters
Well I hope you had a wonderful 4th of July weekend. Independence Day has got to be one of my favorite holidays – besides celebrating independence, and saying in a sense, “Take that, you tyrants!” – it’s hangin’ out with family, laying on a blanket under the stars watching fireworks with a gentle summer breeze…
