Marketing 101 and Your Annual Calendar
As we pull into the last month of the year, thoughts of how we want the next year to look like appear in the press and in our planning. In that light, I’d like to share with you 3 basic profit-boosting tactics to use in all your marketing throughout 2012: 1. Appeal to your best…
5 Tips for Hosting a Successful Small Business Webinar
By Natalie Bolton, Wise Penny Marketing & Design As a small business professional, you’ve probably attended a webinar recently – maybe even in the past week. But if you haven’t hosted one of your own yet, there are a few important things you can do to help make the experience as smooth and professional as…
5 Webinar Traffic Kickers
There’s no doubting the power of a well-produced webinar to deliver great content to your followers and prospective customers… And fortunately, it’s not too late to boost sales in December with an income-producing webinar. So here are five, low-cost quick ways to drive traffic to your landing page, thus increasing attendance to your webinar and…
3 Keys to a Killer Webinar
What if you could deliver a great webinar and make two, five, ten even forty thousand dollars or more all in an afternoon from the comfort of your home or office? Well, with a little preparation, a quality product and a receptive audience, you can absolutely do it. My friend and colleague Joel Peterson made…
3 Secrets to Closing the Sale
I’ve been reading Zig Ziglar’s classic book, Secrets of Closing the Sale. It’s really good, I mean this is a great read… So let me share with you just three little things you can put into practice right away for better results starting this week. 1. Take a general idea of something someone else is…
Scalable, Residual Income
Last week Infusionsoft announced they acquired CustomerHub. This is great news for ANY business owner. In fact, Kyle (or was it Nathan?) Leavitt challenged anyone to contact him with a reason their business couldn’t benefit from using CustomerHub. So Why Should You Care? I’d like to introduce you to my friend and client Kenny Chapman,…
A Case Study in Progress…
It’s election day here in the People’s Republic of Boulder. (I know, it’s a little weird… Boulder prides itself on being weird) Anyway, here’s a technique I’m been testing. I like what I’m seeing so far, am tweaking as I go, and it’s too early to say if it’s a keeper, but I thought you…
Copywriting “Coincidence”?
Last week, all in one day I got to attend our local GKIC-Colorado chapter meeting, featuring Mara Glazer describing (at mind-numbing speed) how Glazer-Kennedy made an additional seven figures in 278 days using “alternative media” and then later that same day another presentation by Matt Gillogly on strategies Perry Marshall has used to attain his…
How to Sell a Chair
You’re lucky. I was going to write you a long winded message I that I penned a few days ago, but when I looked at it just now, I decided to scrap it. Instead, let me show how great, or even decent copywriting can make a world of difference in your business… True Story: I…
