Celebrate Your Own Independence!
Zig Ziglar’s famous line that “You can have whatever you want in life if you will help enough other people get what they want.” was never more true. With Independence Day just around the corner, I’m reminded of the inseparable link between taking good care our customers and our own financial independence. So as you…
Mid-Year Reboot…
I must tell you, it is an absolutely drop-dead gorgeous early summer day here in Boulder. And I’ll be out in it soon after I send this to you. (-: Well ’nuff said about that, let’s get down to business… With the end of the second quarter – midpoint in the year – it’s always…
Boost Response… Without Spending a Dime
I’m writing this because I want to explore with you a couple of ways to improve response to your offerings; You can make a better offer or you can make your offer to a better list. Sir Gary Halbert, the “Prince of Print” said the number one way to boost response is to get a…
How To Skyrocket Your Profits With Copy That Sells
Until you shift into believing you are not the doer, you are the marketer of the thing, you will be caught in the activity trap. Here Robert and Mike share insights on how to escape…
“There’s Gold In That Junk Mail!”
Robert Phillips, Glazer-Kennedy “No BS” Copywriter talks with Mike Connolly about how a business owner or entrepreneur can mine great marketing and copywriting ideas right out of their own mail box.
The Power of Influence
Robert Phillips, official Glazer-Kennedy “No B.S. Copywriter” talks about the power of influence… Whether it’s email, web site, video, sales script, or whatever – talking about your prospect first, then how the product fulfills their desire will generally get you better results than just talking about features and benefits.
Creating Copy That Sells
Here’s Part 1 of an interview I did recently with Robert Phillips, Glazer-Kennedy Insider’s Circle No B.S. Copywriter at the GKIC Superconference in Chicago: Let me know what you think, please comment below…
Marketing is…
I was listening to Jay Abraham yesterday and he said something that really struck me as the most concise and accurate and interesting definition of what marketing is that I’ve ever heard. I think what I especially liked about it was how it captures the spirit of how we as entrepreneurs relate to our businesses.…
How to Maintain Focus
A good friend of mine said there’s two reasons to do a thing: either to have fun or make money – or both! Admittedly, providing value isn’t always all about fun and games every minute. And that’s where it helps to believe in what you are doing, how you are helping your customers. Being of…
Winning Time and Again
When Aaron Rodgers walked out onto the field at Cowboys Stadium in Arlington, Texas yesterday, he had already won. The movie in his mind just played out on the field. Simple. But what goes into a rock-solid performance like that? And, more to the point, how do top marketers in your industry score consistently, day…
